Nise's Race 2026 Social Media Campaign

Amplifying a Mission, Growing a Community

The Challenge

Nise's Race is more than a race, it is a movement dedicated to honoring Nise's legacy, raising cervical cancer awareness, promoting health and wellness, and bringing communities together through purpose-driven action.

As the 2026 race season approached, the organization needed a stronger digital presence to increase visibility, engage supporters, attract new participants, and expand awareness beyond its existing audience.

The goal was clear: build momentum, strengthen community engagement, and ensure the mission reached both current supporters and entirely new audiences.

The Strategy

From February 12 through June 8, 2026, I developed and executed a comprehensive social media strategy focused on:

• Consistent content creation and publishing

• Community-centered storytelling

• Ambassador and participant spotlights

• Reels and video marketing

• Event promotions and countdown campaigns

• Sponsor and partner recognition

• Educational awareness content

• Shareable graphics designed to extend reach beyond followers

The content strategy was intentionally designed to balance inspiration, information, and community engagement while keeping the mission of Nise's Race at the center of every post.

The Results

Over the course of the campaign, social media performance experienced significant growth across Instagram and Facebook.

Combined Campaign Results

• 49,820 Total Views

• 11,227+ Accounts Reached

• 2,948 Total Engagements

• 105+ New Followers

Most notably, a majority of views and reach came from non-followers, demonstrating that the campaign successfully expanded awareness beyond the organization's existing audience and introduced the Nise's Race mission to thousands of new people.

Instagram Results

• 38,728 Views

• 9,030 Accounts Reached

• 2,399 Interactions

• 80 New Followers

• 72.2% Non-Follower Reach

Facebook Results

• 11,092 Views

• 549 Engagements

• 2,197 Video Views

• 25 Net New Followers

• 65.9% Non-Follower Reach

Key Insights

Several trends emerged throughout the campaign:

Video Content Delivered the Strongest Performance
Reels consistently generated the highest reach and visibility, helping introduce the event to new audiences.

Community Stories Drove Engagement
Participant experiences, ambassador content, and personal stories generated meaningful interactions and strengthened audience connection.

Shareable Content Expanded Awareness
Promotional graphics, event announcements, and community-focused posts helped extend reach beyond existing followers.

Mission-Based Messaging Resonated
Content centered around health, wellness, legacy, and community generated stronger engagement than promotional content alone.

The Impact

This campaign was about more than social media metrics.

It helped increase awareness of cervical cancer advocacy, strengthened community engagement, amplified participant stories, and expanded the reach of Nise's Race to thousands of individuals who may not have previously been connected to the organization.

By combining strategic content planning, storytelling, and audience engagement, the campaign transformed social media into a powerful tool for mission-driven growth.

Services Provided

• Social Media Strategy

• Content Planning

• Content Creation

• Graphic Design Direction

• Community Engagement

• Analytics & Reporting

• Campaign Management

• Brand Storytelling

Result: Nearly 50,000 views, over 11,000 people reached, and measurable growth in community awareness, engagement, and digital visibility for Nise's Race.