Case Study: Elevating Elise White’s Professional Brand Through Strategic Social Media

Social Media Coordination & Brand Positioning (2022–Present)

When I began managing social media for Elise White, MBA, my goal was simple: amplify her voice, clarify her professional narrative, and position her as a leading force in workforce resilience, DEI advocacy, and community-centered business strategy.

Through intentional storytelling, strategic content planning, and consistent engagement, we transformed her online presence into a powerful engine for recognition, opportunity, and leadership.

My Role & Approach

As Elise’s Social Media Coordinator and Manager, I focused on three core objectives:

1. Showcase her expertise in workforce resilience, applied leadership, and community connections.

2. Create credibility-building content that positioned her as a trusted advisor inside and outside the Zurich ecosystem.

3. Leverage social presence to drive real-world opportunities, partnerships, and professional growth.

By blending thought leadership content, authentic storytelling, and polished visuals, I helped Elise communicate her value in ways that resonated with corporate audiences, nonprofit organizations, and peer leaders.

Wins & Measurable Impact

Expanded Professional Visibility

• Increased attention from cross-department leaders, including HR recommending her for internal roles.

• Zurich leadership invited her to participate in a Breast Cancer Awareness feature—directly influenced by her online presence.

• Multiple departments within Zurich began resharing her posts, amplifying reach and internal recognition.

Strengthened Community & Corporate Influence

• Sparked interest in the GOTR (Girls on the Run) running community and secured multiple vendor and partnership inquiries.

• Attracted Zurich employees and parents who reached out after seeing her content—expanding Elise’s real-world influence.

• Encouraged internal departments to request diversity, equity, inclusion, and self-awareness presentations.

Drove Speaking & Leadership Opportunities

• Secured a Mastermind Session presentation for Fitness Online University.

• Opened doors for sponsorship opportunities for community-based events.

• Increased invitations for Elise to collaborate, mentor, advise, and sit on panels.

Elevated Career Growth

• Her consistent, aligned content helped support Elise receiving a promotion to Director of Business Development Advising & Consulting.

• Her posts attracted internal advocates, executives, and new professional sponsors within Zurich.

Opened New Funding & Partnership Pipelines

• Zurich approved $1,000 toward GOTR as a result of the visibility her posts generated.

• Friends, advisors, and network partners reached out wanting to donate to her causes after seeing her content.

• Influential leaders—including directors and advisors—shared her work and reached out directly for collaboration.

Strengthened Brand Authority

• Elise was offered opportunities to sell DEI packages.

• Her content was reshared by AAIP and other corporate groups, validating her industry voice.

• She landed a podcast interview with Yvonne Gilbert, strengthening her brand footprint within the workers’ comp and corporate wellness space.

Overall Impact

Through our partnership, I helped Elise transform her social media presence into a professional portfolio of her thought leadership, personality, and purpose.

By consistently highlighting her expertise in workforce resilience, DEI, and community engagement, I positioned her as a leader who solves employee challenges with empathy, strategy, and innovation.

Her wins didn’t just come from posting — they came from building a brand narrative that matched her mission. And watching her step into bigger rooms, higher roles, and wider influence has been one of the most rewarding parts of our work together.